Chapter
2 of Information
and Investment
is about information available to entrepreneurs. Richardson calls
market
conditions
the projected activity of others – such as customers, competitors
or suppliers – by which the profitability of an entrepreneur’s
investment is directly or indirectly influenced. All other conditions
such as production possibilities created by the existing technology
are technical
conditions. Corresponding
to these are
market information and
technical
information. The
extent to which an entrepreneur can obtain market information depends
on the nature of economic organization in a way in which access to
technical information is not. The profitability of any particular
investment project will depend on the investment implementation of
other competitors and suppliers. “It follows from the nature of
these relationships – which will be considered more fully in later
chapters – that any single investment by an entrepreneur will in
general be profitable only provided, first, that the volume of
competitive investment does not exceed a critical limit set by the
demand available, and the volume of complementary investment reaches
some minimum level” (31).
[Me:
The differences between competitive
investment
and complementary
investment have
not been elaborated at this point. They are in chapters 3 and 4.
Meanwhile and simply, competitive investments are made by competitors
and complementary investments are made by suppliers.]
It
is reasonable to expect that information about these would never be
quite complete or wholly lacking. Suppose entrepreneurs E1 and E2
accurately predict an increase in aggregate demand for their product,
but neither knows about the other’s prediction. Both might increase
production enough to satisfy the full amount of increase in demand or
a large part of it. If so, there will be an excess supply and the
expectations of both are not met. More than two such entrepreneurs
make the outcome even less determinate. The perfect competition model
even assumes there are numerous competitors. Expectations are
sometimes reluctantly considered in the perfect competition model,
but there is no recognition that their rational formation requires a
basis of information and its availability.
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